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JMR Watches

The Sundowner

The Sundowner

The Best Medicine Is a Little Time Away.

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Regular price $395.00 USD
Regular price Sale price $395.00 USD
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Backed by a 24-Month Limited Warranty

Every new JMR watch is covered against defects in materials and workmanship for 24 months.

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The Story

In Kenya, they have a better name for happy hour.

They call it sundowners.

During a vacation on the beaches of Watamu, overlooking the Indian Ocean, we stayed at a place called Jabali House. Beautiful beaches, turquoise water, and the kind of evenings that make you seriously reconsider your return flight.

That's also where I discovered the Dawa.

A Kenyan cocktail made with vodka, honey, lime, and ice. Dawa means medicine in Swahili.

Which strikes me as a considerably more enjoyable prescription than anything I've ever picked up at a pharmacy.

The evening routine was simple. Find somewhere to sit, order a Dawa, watch the sun go down, and repeat as necessary.

Years later, I found myself looking at a golden, sand-textured watch dial and thinking about those evenings.

Naturally, I decided to build a watch.

Some watches are designed to help you keep track of time.

This one was inspired by the moments when I couldn't care less what time it was.

The best medicine is a little time away.

The Watch

Inspired by the honey, lime, and golden-hour sunsets of Watamu, Kenya, The Sundowner brings a little Indian Ocean relaxation to the wrist.

The textured honey-gold dial recalls the honey in a traditional Dawa cocktail, while polished silver hands and applied markers provide a clean, classic appearance.

The most distinctive detail is the green mermaid-shaped seconds hand — a playful nod to the fresh lime in the cocktail and the waters of the Indian Ocean.

The 36mm stainless steel case houses a reliable Seiko NH35 automatic movement beneath a sapphire crystal.

A warm cognac leather strap complements the golden dial, while an accompanying stainless steel bracelet offers a more versatile look.

Built for the moments when knowing the time is the last thing on your mind.

Technical Specifications

Movement Seiko NH35 Automatic
Case Diameter 36mm
Case Thickness 12.2mm
Lug to Lug 45.6mm
Case Material Stainless Steel
Crystal Sapphire
Water Resistance 200m / 20 ATM (case rating)
Bracelet / Strap Cognac Brown Leather and Oyster Bracelet

Additional Details

Honey-gold textured sand-dune dial

Applied polished silver hour markers

Polished silver hour and minute hands

Green mermaid-style seconds hand

Screw-down crown

Exhibition caseback

20mm lug width

Cognac leather strap with contrast stitching

Stainless steel bracelet included

Shipping & Availability

Each JMR watch is hand assembled in Michigan.

Estimated build time: Available Now

Shipping timelines depend on the watch's availability and build requirements. Estimated delivery times are shown at checkout.

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